PRINT
Jacket (Front): The band wanted to use a piece of art from Sarah King on their album cover, but were otherwise open to any design ideas I might have. I decided to use the image in its entirety on the cover, and balanced the diagonal flow of the art with the text.
Jacket (Back): I loved how Sarah combined highlighter-bright, bold shapes in her art with delicate linework and wanted to mimic that on the back. I created a graphic that utilized these elements in a more geometric way to serve as a contrast to the organic forms on the front.
Liner Notes: As I had used the full art on the cover, I wanted to focus in on some of the details in the liner notes. This left less room for the lyrics, so I experimented with columns to fit the text in the available space.
Social Post: In addition to the album, I created graphics for M. Roosevelt's first single, "New Rule." I used another piece of Sarah's art, and although this one didn't include the bright yellow, I incorporated it into the design to literally highlight the band and song name, and tie the design back to that of the album.
M. ROOSEVELT
Designs for M. Roosevelt's album "The Hum" on vinyl record. Using art by Sarah King (cover), I created several options for a record jacket and liner notes, as well as graphics for use on social media. I also created complementary designs for "New Rule," the first single.
Case Bin Mockup
Case Bin Flat
CASAMIGOS HOLIDAY CASE BIN
Holiday case bin design created for in-store displays. The layout features vibrant lifestyle photography and a generous use of our signature teal to enhance brand recognition and draw the customer’s eye.
Blanco VAP (Front)
Blanco VAP (Back)
Blanco VAP Flat
Reposado VAP (Front)
Reposado VAP (Back)
Reposado VAP Flat
Añejo VAP (Front)
Añejo VAP (Back)
Añejo VAP Flat
CASAMIGOS VAP PACKAGING
Packaging design for Casamigos VAPs (Value Added Packs), including Blanco, Reposado, and Añejo. Each design was crafted to stand out on shelves and attract attention with bold, brand-forward visuals. The back of each box features signature cocktail recipes to inspire consumers and highlight the versatility of the tequila.
DIGITAL
March Newsletter
March Social Post
April Newsletter
April Social Post
May Newsletter
May Social Post
WILDLIFE ACTION TEAM
As a member of Citizen Climate Lobby's Wildlife Action Team, I immediately volunteered to revitalize their newsletters and social media graphics when the opportunity arose. My goal was to create compelling graphics that could be updated with new information each month. For the newsletter, I paired a bold but playful sans serif with a readable yet expressive serif font. I created a custom pattern for the header to reinforce the team's wildlife focus and organized the information into a grid to create a clean yet adaptable layout. For the social media graphic, I focused on eye-catching photography with bold text and pops of CCL's signature colors.
1080x1920 Social Post
1080x1080 Social Post
1200x1800 Email
1080x1350 Social Post
1080x1080 Social Post
3000x1860 Digital Banner
1200x1800 Digital Banner
6000x3000 Digital Banner
1080x1080 Social Post
CASAMIGOS DIGITAL & SOCIAL ASSETS
From promoting events to advertising our products, Casamigos utilizes digital and social media platforms to reach consumers and fans of the brand. I provided assets designed to feature in these online spaces.
The Bardian Online: Drawing inspiration from websites like that of MoMA or the Whitney, we wanted to create a clean, streamlined, black-and-white look. Any pop of color would come from the featured images or the occasional use of Bard's signature red color. Visitors can learn about the Bardian, read the current issue, or search the archives for past issues.
The Bardian Homepage: Each issue of the Bardian includes "Features" (articles written by, or about, alumni/ae), "Profiles" (of notable alumn), "On & Off Campus" (relevant events and happenings), "Class Notes," "In Memorium," and "Books by Bardians." The homepage for the Bardian would be updated with each issue so that visitors to the site could easily access the latest articles and stories.
The Bardian Features: Clicking on "Features" on the homepage leads to a visual directory of the eight articles appearing in the latest issue. Here, visitors can navigate to the Feature of their choice.
Bardian Feature: The Place Where the Arts Meet…Is a Person: A Feature from the Fall 2020 issue of the Bardian. An online version of the magazine allows visitors to comment on or share articles, or find related write-ups by clicking the tags. It also allows us to include additional imagery that might not have fit in the print version.
THE BARDIAN ONLINE
The Bardian is Bard's alumni/ae magazine and is primarily offered in print form. The digital version is offered on ISSUU, but the Alumni Office wanted to give the Bardian a more permanent home online, and in a way that would encourage community engagement. I conceptualized layouts for the primary pages, and began building the site using Wordpress software.