Some of my responsibilities at Casamigos included designing packaging for products and promotions. I created striking packaging that looked good on shelves and aligned with Casamigos' refined, laid-back attitude. Each project included technical considerations, such as dielines, color accuracy, and material selection, to ensure the final design was accurate and high-quality.
Bonus Golf Ball Divot Neck Tag
Casamigos x Arizona Diamondbacks Neck Tag
Casamigas Jalapeño "Easy As…" Neck Tag
BOTTLE NECK TAGS
Our bottle neck tags needed to stand out in a crowded retail environment and capture the attention of busy shoppers. Many of them featured purchase incentives such as a free gift with purchase, a sweepstakes entry, or cocktail recipes customers could recreate at home to encourage engagement and drive sales.
Casamigos Ceramic Pitcher Packaging
Casamigos Luggage Tag Packaging
Casamigos Candle Packaging
Casamigos Tumbler Packaging
Casamigos Tumbler Packaging
Casamigos Copita Packaging
SPECIALTY PRODUCT PACKAGING
Our specialty products required packaging that felt elevated and authentically represented the Casamigos brand. Many of these designs used our signature teal and agave motif to strengthen brand recognition. They also often incorporated specialty print finishes and treatments, such as embossing and spot gloss, to create dimension and add contrast. The goal was to create clean, distinctive packaging that conveyed a premium, gift-worthy experience.
Casamigos Blanco VAP Shipper
Casamigos Reposado VAP Shipper
Casamigos Añejo VAP Shipper
VALUE-ADDED PACKAGING SHIPPERS
The shipping boxes that contained our VAPs needed to reflect the Casamigos brand while also meeting the technical requirements for distribution. These shippers required a careful balance between decorative elements and all mandatory codes, labels, and product information.
Casamigas Jalapeño Shot Chiller
Casamigos Cristalino Shot Chiller
shot chillers
While designing these shot chillers, I carefully considered the structure of each unit. I arranged the imagery, text, and logos around the spigot to ensure all important elements remained visible and unobstructed while maintaining a clear hierarchy. I then adapted the artwork for the side panels to create a cohesive design that worked with the physical form of the chiller, and created mockups that helped stakeholders visualize the finished product.