In addition to print, I have extensive experience designing creative for social media, email, and web advertising. I'm familiar with digital design best practices: using appropriate color spaces, setting files up with the correct dimensions and resolutions, and exporting them using the proper settings. I am also comfortable adapting designs for different audiences, platforms, and formats, ensuring that every asset meets the technical specifications for its intended use.
1080x1920 Social Post
1080x1080 Social Post
1200x1800 Email
1080x1350 Social Post
1080x1080 Social Post
3000x1860 Digital Banner
1200x1800 Digital Banner
6000x3000 Digital Banner
1080x1080 Social Post
CASAMIGOS DIGITAL & SOCIAL ASSETS
From promoting events to advertising our products, Casamigos utilizes digital advertising and social media to reach consumers and fans of the brand. I created assets designed to feature in these online spaces, always considering the intended audience and requirements of each platform. I frequently collaborated with our Social team to fulfill their requests for engaging creative that helped build the brand's presence on social media.
March Newsletter
March Social Post
March Social Story
April Newsletter
April Social Post
April Social Story
May Newsletter
May Social Post
May Social Story
WILDLIFE ACTION TEAM
As a member of Citizen Climate Lobby's Wildlife Action Team, I immediately volunteered to revitalize their newsletters and social media graphics when the opportunity arose. My goal was to create compelling graphics that could be updated with new information each month. I created a custom pattern for the digital newsletter header, organized the information into an easy-to-read grid, and integrated working links that directed readers to additional resources or opportunities to take action. For the social media graphics, I focused on eye-catching photography with bold text and pops of CCL's signature colors, aiming to convey the most important information in the newsletter at a glance.
1080x1080 Social Post
1080x1080 Social Post
1080x1080 Social Post
851x315 Social Banner
M. Roosevelt Digital & Social Assets
I designed and prepared digital and social media assets for the band M. Roosevelt to use on Instagram, Facebook, Spotify and SoundCloud, featuring art by Sarah King. The band wanted to keep the designs relatively simple, so I scanned, digitized, and retouched the artwork in Photoshop, adding yellow highlights and typography where appropriate. I then formatted and adapted the assets for each platform, making sure they met the required dimensions and resolution specifications.
Play: MOTION DESIGN EXPLORATION
In an effort to continue growing as a designer, I've been learning motion design and Adobe After Effects through online courses and experimentation with the program. I created this short animation to practice working with keyframes, timing, movement, and other motion design fundamentals.